DDeep Dive with Ali Abdaal
← All episodes
Eric Partaker11 April 2024

A Brutally Honest Conversation With My CEO Coach - Eric Partaker

7Frameworks
15Insights

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 3

Myth Buster15:00

The Venn diagram doesn't overlap the way you think

I'm not 100% convinced that if you think about this in a vend diagram that the people who sign up for the productivity are going…

Eric Partaker · 15:00

I think there's a much higher probability the YouTuber people would also want to benefit from the productivity stuff than the Assumption of the productivity

Eric Partaker · 36:00
Myth Buster42:30

Simple scales, fancy fails — or does complexity just need systems?

it's only it's only complex if you don't have enough people in systems to you know handle the complexity

Eric Partaker · 43:00

it's just having the right people and systems um that's how you scale

Eric Partaker · 43:30
Myth Buster57:30

You don't need to cut down to five metrics while you're learning

maybe it's because we're in the learning phase here and so it's like you know a an area of the business that you want to…

Eric Partaker · 59:30

do you collect enough metrics and have enough visibility on them that you can avert disaster

Eric Partaker · 55:30

Hot Take· 2

Hot Take09:00

Information is no longer the product — implementation is

one of my thesis about the world is that information is not is no longer OT

Ali Abdaal · 09:30

if we continue to try to charge for self-paced informational courses we will end up falling behind

Ali Abdaal · 11:00
Hot Take14:00

Reposition the YouTube offer around the creator-entrepreneur

what if the YouTuber stuff was repositioned so it was more about how to help the online entrepreneur build their personal brand

Eric Partaker · 14:00

they operate in a really structureless environment so it's really really important that um they make the best use of their time

Eric Partaker · 14:30

Explainer· 2

Explainer12:30

One value ladder, escalating levels of support

your business becomes a lot simpler when your value ladder is offering the same thing but just with different levels of support

Ali Abdaal · 12:30

you escalate the levels of access and the levels of support but you keep the value prop the same

Ali Abdaal · 13:00
Explainer47:30

Healthy pressure and the culture that surfaces it

the culture you've created is such that if people feel that they're being stretched in an unhealthy way you want them to raise their hand…

Eric Partaker · 47:30

my theory is people will naturally just take the path of least resistance we're like water

Eric Partaker · 48:00

Story· 4

Story04:00

Should we kill the Golden Goose? Ali's product suite dilemma

the question is should we kill the Golden Goose

Ali Abdaal · 06:30

it was always a bit of a side hustle and it ended up just overtaking the business because it was this massive Golden Goose that…

Ali Abdaal · 04:30
Story25:30

Why the 12-month accelerator trapped the team

the fact that we sold a 12-month program felt like it it's it stopped us from feeling like we could make changes to the program…

Ali Abdaal · 26:30

damn we're giving them a lot for very small amounts of money in the grand scheme of things

Ali Abdaal · 26:00
Story30:00

Building the cruise ship at sea while selling tickets

it always feels as if like there's this sort of frantic energy of like building the cruise ship as we're already at Sea and also…

Ali Abdaal · 30:30

that doesn't necessarily mean that you need to kill things that could just be a sequencing issue

Eric Partaker · 30:30
Story46:00

Zero revenue, £2.5m of expenses, and no true recurring income

we actually don't have any true sources of recurring Revenue we have somewhat uh pseudo recurring Revenue in the sense that we can sort of…

Ali Abdaal · 46:30

it's the start of the year and our Revenue count has reset to zero and our expenses are up at 2 and a half million

Ali Abdaal · 46:00

Q&A· 1

Q&A24:00

But what about the Apple approach — build what you know is right?

nobody told Steve Jobs that they wanted the iPhone

Eric Partaker · 24:30

you might come up with your own you know Model T Ford or Apple iPhone ideas but it's going to still be organically informed by…

Eric Partaker · 25:30

Tool· 1

Tool53:30

Installing project management: overdue tasks auto-pinged to Slack

any task overdue every day just automatically gets pinged into slack everyone can see oh my tasks are overdue I haven't ticked them off

Ali Abdaal · 54:30

in the last week we've just we've installed project management as a system in our company and it's like oh we have much more clarity…

Ali Abdaal · 54:30

Takeaway· 2

Takeaway56:30

Follower count as a North Star: subscribing to your thinking

the the growth in the follower number is the Northstar metric because for you know it's one thing to say I like something it's another…

Eric Partaker · 57:00
Takeaway1:02:00

Learning the commercial side is itself the moat

which is all the work that for someone to compete with us they will also have to do

Ali Abdaal · 1:02:00

the aggregate compounding effect of that over time that's what creates you know the strength in your brand positioning

Eric Partaker · 1:02:30