Why Financial Rewards Can Make Work Less Motivating
Edward Deci's Soma Cube experiment challenged the assumption that rewards always improve motivation. Participants offered money became less engaged and were more likely to abandon the puzzle after the reward disappeared.
- Material rewards can reduce enjoyment of an activity
- Reward-dependent motivation may disappear when the incentive is removed
- External incentives can weaken a person's sense of ownership
“The material reward seemed to make people less engaged with the task, not more.”
“This led DC to conclude that the offer of a material reward can peculiarly decrease motivation.”