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Jay Clouse25 April 2024

How To Build An Online Community - Jay Clouse

5Frameworks
13Insights

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 2

Myth Buster05:30

Not everyone selling courses teaches people how to sell courses

my membership 200 people the majority of them vast majority of them are teaching very specific skills like we have this member Claire she teaches…

Jay Clouse · 06:00

I think actually there's bigger opportunity there for those people than the creators teaching creators

Jay Clouse · 06:30
Myth Buster58:30

Kill the intro channel if you can't guarantee a warm reply

where a lot of communities fall flat is as soon as I push publish and I post my intro I am just sitting there waiting…

Jay Clouse · 59:30

if you can't give people the experience of I just introduce myself and I feel very welcomed then don't make that experience part of the…

Jay Clouse · 1:00:00

Hot Take· 2

Hot Take10:30

Communities are the new drop shipping, and most will be done badly

what we're going to see is an explosion of communities that are done poorly and an an almost instant cratering of that as well because…

Jay Clouse · 10:30

how can you set yourself up to be the one or two surviving communities that people can't imagine not being a part of

Jay Clouse · 11:00
Hot Take1:01:30

Gamification is a Band-Aid for engagement

I think gamification in a lot of ways is a Band-Aid for engagement

Jay Clouse · 1:01:30

if you're going to use gamification make sure that it's in alignment with this is actually getting the ultimate uh outcome that the individual wants

Jay Clouse · 1:02:00

Explainer· 4

Explainer35:30

Off-the-cuff video testimonials beat scripted ones

when somebody records a video that just off the cuff and just talking about their experience we can feel that Honesty

Jay Clouse · 35:30

sometimes people really want to do a good job and they'll write a script for their own testimonial and they'll read it off a script…

Jay Clouse · 36:00
Explainer1:02:30

Minimum viable spaces: vote, check density, appoint a champion

every space should serve a distinct purpose and be used

Jay Clouse · 1:03:00

you have to find some way of vetting is there real density of people who want this thing and if so I will create it…

Jay Clouse · 1:03:30
Explainer1:07:00

Serve one stage of the customer journey, not all five

it is difficult to serve all five of those stages in one membership product where relationships and connection is key it's a lot better to…

Jay Clouse · 1:07:30

if you have beginners and you have experts very quickly the majority of conversation becomes beginner conversation and the experts go and try to find…

Jay Clouse · 1:08:30
Explainer1:11:30

Fewer events, higher stakes: why weekly calls lose their pull

the more often I did this the easier it became to deprioritize any single of them because there's another one just next week

Jay Clouse · 1:11:30

we do a town hall in the community once per year and that allows me to say hey we do this once a year if…

Jay Clouse · 1:12:00

Story· 1

Story01:30

From software startups to seeing writing as a product

I thought entrepreneurship was like Tech startups did software companies for a few years and then around 2017 realized hey wait I've always liked to…

Jay Clouse · 02:30

in software the thing that you set out to make is almost never what you actually end up making because they're compromises and Technical feasibility

Jay Clouse · 03:00

Q&A· 1

Q&A1:17:00

Should you merge two products into one Circle community?

there are aspects of circle as it stands today that become unusable when you have permissioned levels of access and so for me I'm actually…

Jay Clouse · 1:18:00

if there's permissioning I'm just going to create a different space for the most part

Jay Clouse · 1:20:30

Tool· 1

Tool1:12:30

Circle: recordings, wayfinding and onboarding pathways

if there's something that is teaching that's great that creates an asset that builds a library area of content at some point that also becomes…

Jay Clouse · 1:13:00

from the beginning what I would be doing is thinking about how will this be organized a year from now when there's a ton of…

Jay Clouse · 1:13:30

Takeaway· 2

Takeaway1:00:30

Timeliness, not hours logged, is the differentiator

it's not about the number of hours that I or your team are putting in it's that I think the the the communities that are…

Jay Clouse · 1:00:30

I have to be constantly aware of activity so that I can provide timely Assistance or your team can provide timely assistance that's a differentiator

Jay Clouse · 1:01:00
Takeaway1:21:30

You only need five people to start a community

I think you need five people uh if you if you want to start a community I think you literally only need five people 10…

Jay Clouse · 1:21:30

when people have real time experiences even if it's on video with other people now suddenly the the two-dimensional profile photo and name that I…

Jay Clouse · 1:22:00