How to Scale your Startup with Growth Levers: Matt Lerner

“so you want to Focus everyone first and foremost on getting the customers and value delivery”

“if you can consistently do that monetization is a secondary problem”

“my advice is unless you've had a very good reason otherwise your founder is your head of growth because a startup has one job you…”

“so it's a weird thing to put in a department because it's so cross functional”

“expression she says sevens kill companies and that has meaning on a lot of levels but each of these sevens doesn't take a lot of…”

“every time you add a piece of complexity to your business you're spreading yourself thinner you're spreading your resources thinner you're making your proposition to…”

“I look back at my time at PayPal and I realized like 90% of all of our growth came from like five things”

“so in order to be successful you've got to figure out if you assume that 90% of your growth is going to come from 10%…”

“so in that sense their compliance function became a component of their growth engine”

“so you need to sort of figure out from first principles how does your business grow and then align whatever organizational pieces are required to…”

“he says a startup is a company that's built to grow fast”

“if you think about a Formula 1 car it has a seat belt and other than that it's pretty much go fast”

“the cool thing about being a VC is you get to see everyone's business from the inside out like hundreds of pitches and that gave…”

“I did see startups making the same preventable mistakes over and over again and just squandering talent and you know tens of millions of dollars”

“this locksmith could advertise anywhere in London but the place I'm going to be when I suddenly realize I need a locksmith is right here…”

“you figured out what are you going to be looking for and where are you going to be when you suddenly realize you need it…”

“so complexity kills businesses and the longer you can keep that at Bay”

“said Matt it's so simple he said Steve stands up at the beginning of the year and he said this year is about version two…”

“so every startup will have this who's got like a retention game yeah like software will have this idea of an aha moment”

“so we had a a thing a spreadsheet that we released last year the Year at a glance template and like 150,000 people downloaded that…”

“we have a backlog of like 120 plus podcast episodes at least 100 of them could probably be turned into like a really solid YouTube…”

“it just took me a little while to figure out the formula of how to turn an email newsletter into a link a good LinkedIn…”

“all of the fund returns and I look the first fund is at 11x in 11 years I mean it's insanely successful all of those…”

“and two is you have this audience and this knowledge of these people to start from”

“I don't like surveys yeah um I think you need something richer so I would do customer interviews of recent customers I use this job…”

“I think if you understand this journey you'll you'll find all these points where you can insert yourself where you can add products”

“and now you're running a business yeah where you need to do fewer things and make more mistakes and that is hard that is not…”

“the job is to do fewer things and make more mistakes”

“the best growth people I've ever hired in my time at PayPal or anywhere categorically they were not marketers what they had in common and…”

“but the big thing about scientists is they have a really clear sense of the edge of their knowledge”