Test the underlying thing, not the identity you imagine
People get into trouble trying to 'be something' rather than be themselves. Ali's dream of 'the digital nomad lifestyle' was really just the question 'would it be cool to work somewhere other than home?'. Millerd invokes Ram Dass's spacesuit metaphor: you perform roles but you aren't the spacesuit. Strip the script down to the real thing you're testing.
- People test a whole identity instead of a simple underlying question.
- 'Digital nomad' really means 'work from a different location'.
- Ram Dass's spacesuit: you play roles but aren't the role.
- Reducing a dream to its core question makes it testable.
“you're starting with a script of like what a digital Nomad should be when what you're really trying to test is like would it be…”