LAPS Sales Rhythm
Run a weekly loop of Leads, Appointments, Presentations and Sales
- Difficulty
- Easy
- Time to result
- ~weeks to results
- Steps
- 4
- Confidence
- 90%
LAPS turns selling into a weekly rhythm of four tracked stages: Leads, Appointments, Presentations, Sales. Leads are the people who might buy. Appointments are their committed time to speak with you. Presentations are the actual pitch or conversation about a solution. Sales are the ask to go ahead. Good salespeople keep a dashboard, digital or physical, of how many they have at each stage and run laps every week, hence the name. Priestley argues entrepreneurs launching something must run this loop personally, because a healthy top of funnel is the only thing that reliably produces closes. It converts the vague, intimidating idea of 'doing sales' into a countable, cyclical process you can improve week over week.
Origin
Extracted from Deep Dive with Ali Abdaal, offered as the operating cadence for the Sales stage of CHAOS.
Core principles
- 01Sales is a repeatable rhythm, not a personality trait.
- 02Every stage feeds the next: no leads, no sales.
- 03A simple dashboard keeps the pipeline honest.
- 04Founders launching something must run laps themselves.
How to run it
- 1
Leads
Keep a list of everyone who might buy. This is the raw material of the whole rhythm.
Pro tip Reach out via Instagram, LinkedIn and existing communities to keep it topped up.
Watch out An empty lead list means nothing downstream can happen.
- 2
Appointments
Book committed time with leads to actually speak with them.
Pro tip Getting their commitment forces focus on both sides.
Watch out Chasing without booking real appointments wastes the pipeline.
- 3
Presentations
Present a solution or hold the real conversation, ideally in person so you read reactions.
Pro tip Take notes on what they liked, valued and got confused by.
Watch out Skipping a genuine presentation leaves you guessing at objections.
- 4
Sales
Ask whether they'd like to go ahead, then log the result and start the loop again.
Pro tip Maintain a dashboard so each week's laps are visible and improvable.
Watch out Not asking for the decision leaves deals in limbo.
In the wild
A founder launching a £2K service keeps a simple spreadsheet: this week's leads, who they booked appointments with, who they presented to, and who bought. Talking to twenty leads to make four sales becomes a repeatable weekly target.
→ Four sales a week at £5K is a million-a-year pace, driven by a predictable rhythm.
Common mistakes
No visible pipeline
Without a dashboard, you can't see which stage is starving and sales feel random.
Neglecting the top of funnel
Focusing only on closing while ignoring leads and appointments dries up the whole rhythm.
Is it for you?
Best for
Founders and early salespeople who need a simple, repeatable selling cadence.
Not ideal for
Mature sales orgs with dedicated CRM-driven multi-stage pipelines already in place.
From the transcript
“you need to learn how to do laps leads appointments presentations sales”
“great sales people do a rhythm of weekly laps they do leads appointments presentation sales”
From the episode
Entrepreneurship Masterclass: How to Make $10k - $1M per Month - Daniel Priestley
Daniel Priestley