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Steven Bartlett07 September 2023

Steven Bartlett: 9 Secret Habits of a Multi-Million Dollar Entrepreneur - Diary of a CEO

7Frameworks
13Insights

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 1

Hot Take1:27:00

Work-life balance is nonsense; aim for harmony and seasons

Bartlett rejects work-life balance as an unhelpful frame that implies weighing equal grams on each side of a scale. What you actually want is harmony, where you feel good about your life and are not sacrificing anything integral to your contentment. He adds that life comes in seasons: you may over-index on one goal now and shift when you become a parent, and a genuinely happy workaholic should ignore the world's demonising and listen to their own signal.

  • Balance implies equal 50/50 weighting, which is the wrong goal.
  • Harmony means feeling good and not sacrificing what is integral to you.
  • You have seasons of life, not permanent balance.
  • A genuinely happy workaholic is fine; the North Star is the word 'happy'.

you don't have work-life balance, you have seasons of life.

Steven Bartlett · 1:28:00
#work-life-balance#harmony#seasons#well-being

Explainer· 4

Explainer06:00

The internal 'signal' that stops you overstaying your welcome

Bartlett describes a bodily signal, like hunger or thirst, telling you how you actually feel. Most people bury it beneath their mother's opinion, social expectation and Instagram comparison. When that signal sits at the bottom of the priority stack, you overstay your welcome in jobs and relationships you were never meant to be in.

  • Your obsession with things you love and inability to do things you hate is an important trait.
  • There is an internal barometer in your chest signalling how you feel.
  • Most people rank others' opinions above their own signal.
  • Tuning into the signal is what lets you quit with ease and peace.

My superpower is quitting with such ease and conviction and peace because the signal that matters the most is how do I feel right now?

Steven Bartlett · 06:30
#self-awareness#intuition#quitting#authenticity
Explainer22:30

Why knowledge doesn't change you but first-party evidence does

Bartlett distinguishes knowledge from belief. You can show a flat-earther all the information you like; only taking them to space to see the earth with their own eyes changes the belief. Stubborn self-beliefs work the same way: affirmations in the mirror cannot beat the ingrained evidence of what someone said to you as a child, so you must step into growth zones for real first-party experience.

  • Knowledge and information rarely shift a strong, stubborn belief.
  • Belief change comes from first-party evidence, experienced with your own eyes or vicariously through someone you trust.
  • Change happens when the pain of staying the same exceeds the pain of changing.
  • To counter a limiting self-belief, put yourself in growth zones where it will be disproven.

first-party evidence that we experience with our own eyes... is the path to belief change.

Steven Bartlett · 23:00

change happens when the pain of staying the same becomes greater than the pain of staying the same, as they say.

Steven Bartlett · 21:30
#belief#self-esteem#growth#psychology
Explainer51:00

Your body is on your side: why comparison, sugar and status feel so strong

Bartlett reframes cravings and comparison as survival mechanisms misaligned with the modern world. Sugar cravings kept you alive when you found berries on the Serengeti; belly fat correlated with survival time, so the body defends your weight. Comparison is a hardwired shortcut to judge value quickly, and the need for status kept you inside the tribe. The instincts are not against you; the world simply changed faster than the body.

  • Sugar cravings and fat retention are ancient survival adaptations.
  • Cardio often fails for weight loss because the body overcompensates with hunger.
  • Comparison is a hardwired shortcut for judging value fast.
  • It is not normal to see 7,000 people a day on a glass screen, which the brain cannot compute.

The body is on your side... It's just a case the world has changed and the body hasn't evolved to deal with it.

Steven Bartlett · 53:00
#evolutionary-psychology#comparison#self-compassion#health
Explainer54:30

Holding the dissonance instead of diminishing the other side

When someone else's success creates cognitive dissonance, the easy move is to diminish it ('yeah, but he has a team of 30'). Bartlett points to the harder, rarer skill of holding two facts apart, illustrated by the Israeli leader who, when his friend Reagan visited a site where Nazis were buried, said a friend making a mistake remains a friend and the mistake remains a mistake. Holding the dissonance creates space for nuance and learning.

  • Cognitive dissonance is discomfort when something clashes with your self-identity.
  • Diminishing the other side ('yeah, but...') eases the discomfort but blocks learning.
  • The harder path is holding two conflicting truths separately without collapsing either.
  • Low self-esteem makes diminishing more likely because the dissonance hits too close to home.

when a friend makes a mistake, the friend remains a friend and the mistake remains a mistake.

Steven Bartlett · 55:30
#cognitive-dissonance#nuance#psychology#learning

Story· 3

Story02:00

Expelled twice, dropped out, and cut off by his mother

Bartlett tells his unconventional path: the poorest and only black family in Plymouth, running school business deals, being expelled and 'unexpelled' because he made the school money, then expelled again for attendance. He dropped out of university after one lecture, and when he told his mother she said if he did she would never speak to him again.

  • Only black and poorest family in his Plymouth school; huge insecurity and shame.
  • Ran vending-machine deals, parties and school trips as a teenager.
  • Expelled, then reinstated by a teacher because he made the school money, then expelled again for attendance.
  • Dropped out after one university lecture; his mother stopped speaking to him for years.

Call my mom, Mom I'm dropping out. She says if you do I'll never speak to you again. I say I love you too. I…

Steven Bartlett · 04:30
#backstory#entrepreneurship#education#resilience
Story1:14:00

The 'disease of entrepreneurship', the someday shelf, and ikigai

Bartlett names three 'diseases' that spawn new companies: entrepreneurship, self-belief and curiosity. His antidote is focus, saying no, and a 'someday shelf' where a compelling idea sits; if it keeps jumping off the shelf for a year, it becomes a priority. Asked what he would do with an extra fortune and a blank slate, he says he would run a global media company because the podcast is his ikigai, the Japanese idea of work you are good at, that pays you, that you enjoy, and that serves others.

  • Three drivers collide: the diseases of entrepreneurship, self-belief and curiosity.
  • The 'someday shelf' parks tempting ideas until they repeatedly demand attention.
  • Ikigai combines being good at it, being paid, enjoying it, and serving others.
  • Bartlett says the podcast is the first thing that truly completes his ikigai.

I have the disease of entrepreneurship... the disease of self-belief... and the disease of curiosity.

Steven Bartlett · 1:14:30
#entrepreneurship#focus#ikigai#prioritisation
Story1:33:30

Happiness is met expectations: the airplane gratitude story

Drawing on Mo Gawdat, Bartlett says we are happy when our expectations of life are met and unhappy when they are not, so the objective situation matters less than the subjective meeting of expectations. He tells of flying to Thailand in economy at 21, captivated and joyful, versus flying first class years later, joyless and rushing for wi-fi. Nothing changed but his expectations. Now he touches the top of the plane before boarding to reset his gratitude.

  • Happiness equals expectations met; unhappiness equals expectations unmet.
  • A Wagyu steak served wrong beats a bowl of rice served as expected, for unhappiness.
  • Rising expectations quietly evict joy even as circumstances improve.
  • Gratitude works as a deliberate downward adjustment of expectations.

we're happy when our expectations of how our life is supposed to be going are met.

Steven Bartlett · 1:33:30

nothing has changed in my life other than my expectations have increased. And with that out the door has gone my joy.

Steven Bartlett · 1:36:00
#happiness#expectations#gratitude#mo-gawdat

Q&A· 1

Q&A1:36:30

Handling criticism as a public figure: anchor to your values

Asked how he copes with constant criticism, Bartlett says the key is staying true to yourself so you are anchored to your own certainty in your intentions and values regardless of feedback. He has built systems so criticism cannot infiltrate his peace: he does not read or search comments, and has not searched his own name anywhere in about a year. The gap between seeing something and reacting has shrunk, letting him note a false story, accept there is nothing he can do, and carry on doing what he loves.

  • Anchoring to your values makes any feedback, positive or negative, easier to hold.
  • Systems matter: don't read it, don't search it, friends don't send it.
  • He has not searched his own name in about a year.
  • The choice is to remove yourself from the world or carry on doing what you love; he chooses the latter.

I need to put systems and processes in place... which for me means don't read stuff. Don't search stuff. Friends don't send me stuff.

Steven Bartlett · 1:39:00
#criticism#resilience#public-figure#values

Tool· 1

Tool1:30:30

Ali's relationship review: a Notion template for couples

Ali Abdaal shares the check-in system he and his girlfriend have run for two years using a shared Notion template. Roughly every couple of weeks they answer prompts: what made you feel loved this week, what did I do that felt bad, however minor. They log major disagreements as named 'gates' to look back on, and write action points, such as aligning on expectations before every holiday after a 'work holiday' meant very different things to each of them.

  • A shared Notion template run roughly every two to three weeks.
  • Start with appreciation questions, then move to gentle constructive ones.
  • Small grievances too minor to raise day-to-day get aired in the light of day.
  • Each item ends in an action point; big arguments are logged as named 'gates'.

we have a notion page with a template... it's like you know what's one thing I did that made you feel loved, appreciated, or respected?

Ali Abdaal · 1:30:30
#relationships#systems#communication#notion

Takeaway· 3

Takeaway53:30

Turning comparison into inspiration: separate admiration from aspiration

Bartlett says he has never sat with someone and felt jealous, but often thinks he will never be as good as them, yet can separate admiration from aspiration. He studies MrBeast and Rogan with awe without turning it back on himself. The key is interpretation: with high self-esteem you can admire someone fully without it becoming evidence that you are not enough.

  • Admiration and aspiration are two different things people wrongly conflate.
  • You can call someone the best ever without needing to become them.
  • Most people 'lean out' and diminish others' success to ease their own discomfort.
  • How you interpret comparison, not comparison itself, determines whether it inspires or corrodes.

I'm able to separate out my admiration and my aspiration. They are two different things which we often conflate.

Steven Bartlett · 57:30
#comparison#self-esteem#inspiration#mindset
Takeaway1:11:00

As a leader, only do the biggest and the smallest things

Struggling with overextension, Bartlett argues a CEO should spend time only on the things where they uniquely add value: the very big (strategy, vision, marketing, team philosophy) and the very small (walking to a colleague's desk to wish her happy birthday, which only he can do meaningfully). Everything in the middle can be done by someone else. He is comfortable being bad at maths, operations, process and finance and simply not doing them.

  • Only you can do the big strategic work and the small human moments.
  • Everything in the middle can and should be delegated.
  • A birthday greeting from the founder carries impact no one else can replicate.
  • Bartlett openly avoids maths, organisation, operations and finance rather than forcing them.

So, I do the really big things, and then I do the really small things.

Steven Bartlett · 1:12:00
#leadership#delegation#focus#ceo
Takeaway1:43:30

Every person you meet, you're meeting everyone they know

Closing the episode, Bartlett reflects on graciousness after Ali's videographer praised how Steven talked to the team as much as to the host. Bartlett frames it as a new responsibility that came with reach: when he meets someone, he is effectively meeting everyone they know, so being patient and making people feel heard matters. He admits he is human and sometimes falls short, but treats leaving people with a good feeling as a privilege and a duty.

  • Graciousness to everyone in the room, not just the important person, leaves a lasting impression.
  • With reach comes a new responsibility that did not exist ten years ago.
  • Meeting one person means indirectly meeting everyone they know.
  • Bartlett admits he is human and sometimes falls short, but tries his best.

everyone I meet I'm meeting everyone they know.

Steven Bartlett · 1:43:30
#character#influence#responsibility#kindness