RecommendsHow To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland
“big book recommendation to start with algorithms to live by and the alignment problem both by Brian Christian I really highly recommend”
By Brian Christian and Tom Griffiths
1 recommend/use · 1 sourced episode
Short attributed excerpts only. Timestamps are approximate.
“big book recommendation to start with algorithms to live by and the alignment problem both by Brian Christian I really highly recommend”
Hunt for answers at every scale because insight ignores status
Change the felt quality of an experience, not just its measurable quantity
Deliver identical value as a memorable bonus, never a quiet price cut
Never reduce a role to its one obvious function before you cut it
Keep investing in random search even when exploiting works fine
Judge a new product by frequency of use and reversion, not launch sales
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