book

Unreasonable Hospitality

By Will Guidara

1 recommend/use · 1 sourced episode

Every sourced reference

Short attributed excerpts only. Timestamps are approximate.

“there's a great book called unreasonable Hospitality which has just come out”

Speaker: Rory Sutherland▶ Watch at ~1:59:00approx.

Hunt for answers at every scale because insight ignores status

Change the felt quality of an experience, not just its measurable quantity

Deliver identical value as a memorable bonus, never a quiet price cut

Never reduce a role to its one obvious function before you cut it

Keep investing in random search even when exploiting works fine

Judge a new product by frequency of use and reversion, not launch sales

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