“this episode of Deep dive is brought to you by brilliant”
Deep Dive with Ali Abdaal
By Ali Abdaal
0 recommend/use · 13 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“hello and welcome back to Deep dive the podcast”
“all right so that's it for this week's episode of Deep dive thank you so much for watching or listening”
“all of our Deep dive listeners”
“that's it for this week's episode of Deep dive”
“that's it for this week's episode of Deep dive”
“Julian Hearn who was on the very first season of the podcast”
“hey friends and welcome back to Deep dive the weekly podcast”
“hey friends and welcome back to Deep dive for the weekly podcast”
“that's it for this week's episode of Deep dive”
“hey friends and welcome back to Deep dive the weekly podcast”
“Hey friends, welcome back to Deep Dive, the ongoing podcast where every week I get the chance to sit down with inspiring authors”
“hey friends welcome back to deep dive”
Related frameworks
Accountability Over Knowledge
Behavior change is a carrots-and-sticks problem, not an information problem
Assets Over Effort: IP, Media and Tech
Scale on intellectual property, media and technology instead of throwing people at problems
Boundaries and Anchor Phrases
Filter for what's essential and pre-load phrases that protect your time
Build One Thing That's Hard to Copy
Give viewers a tangible reason to pick you by owning something rivals can't replicate
Byron Katie's Four Questions (The Work)
Interrogate a limiting belief with four questions and a turnaround
Copy-and-Improve Business Starting
Don't invent; copy what already works and beat it on a specific pain point
Cultivate Passion Through Career Capital
Don't find your passion — get so good you gain control, and passion follows
Dare to Be Trivial
Hunt for answers at every scale because insight ignores status
Earn, Learn, Invest
Get rich in the right order: earn first, then learn, then invest
Engineering Psychological Value
Change the felt quality of an experience, not just its measurable quantity
Fear or Love
In any moment, ask which of the two forces you are acting from
Front-End Offer to Liquidate Acquisition Cost
Charge more for a fixed-outcome onboarding to pay back the cost of getting a customer
GABY Morning Routine
Start every day with Gratitude, Exercise, Breakfast and You
Get in the Game
Break into any field by going where it's actually played
Goals as Lighthouses
Treat goals as navigational markers you steer by, not destinations you must reach
Intuition Over Mind
The mind thinks and argues both ways; the heart simply knows
Key Person of Influence
Become the recognisable face that pulls a business from £10K to £100K a month
LAPS Sales Rhythm
Run a weekly loop of Leads, Appointments, Presentations and Sales
Leaks and Faucets Outreach
Exhaust your warm network before cold, and treat every contact as a lead or a conduit
Lifestyle Versus Performance Business
Use team size and profit to choose the business you actually want
Maintenance and Emergency Toolkit
Build one routine to stay well and a separate plan for your worst days
Mental Fitness: Discipline Over Motivation
Train your mind like a muscle, with discipline that ignores how you feel
Metrics as Bumpers, Not the Bowling Ball
Let analytics guide the lane, but never let them replace the eye test
Mindfulness as Attention Training
Treat mindfulness as gym for the mind, not indulgent rest
OMV: Origin, Mission, Vision
Ground a business concept in your story, your endgame and today's highest-value act
Paying Down Ignorance Debt
Buy skills, not index funds, when your real problem is earning capacity
Pleasure Versus Joy
Separate the mind's pleasure-seeking from the deeper joy worth chasing
Price the Asset, Not the Time
Sell a library and outcome divorced from hours, and widen the gap between packages
Rock-Bottom Recovery Ladder
Climb out of a low point by stacking small controllable wins
Sales as Diagnosis: The Path of Least Resistance
Sell like a doctor by moving people from current reality to desired reality
Sales vs Volume: Escaping the J-Curve
Pick businesses where the sale comes first, not ones that bleed cash before profit
Salience-Framed Value
Deliver identical value as a memorable bonus, never a quiet price cut
Saying No Without Saying No
Use deferral, quotas, walls and calendar transparency to control your workload gracefully
Self-Compassion for Procrastination
Beat procrastination by being kind to yourself, not harder on yourself
Sell by Educating: The Problem-Solution Script
Anchor a buyer in their problem first so they pull the solution out of you
Share in the Face of Fear
Notice the block, feel the fear, and express your truth anyway
Slow Productivity: Do Fewer Things
Cut simultaneous projects to kill the admin overhead that blocks deep work
Sniper, Not Shotgun
Win a mentor by prepping the environment and giving before you ask
Taking Thoughts to Court (Thought Challenging)
Put a distressing belief on trial and weigh the real evidence
The 0-to-3 Million Revenue Ladder
Match your next business move to the revenue rung you're standing on
The 10-Year Rule
Pick one thing and work at it for a decade to reach any level of success
The Active / Waiting List Method
Split your work into a tiny active list and a public waiting list to neutralise overhead
The A-Roll-First Review Production Pipeline
Brain-dump to script, shoot talking first, then cover with B-roll and one final walkthrough
The Boring Business Cash-Flow Path
Buy boring mom-and-pop businesses for cash flow, not startups or index funds
The Bullet Journal Method
Rapid-log your life by hand, then reflect to clarify why you do what you do
The CHAOS Model
Take any idea from zero to £10K a month in four ordered moves
The Charity-First Onboarding Ramp
Deliver free-via-charity first, collect proof, then convert to paid
The Coffee Challenge
Ask a cashier for 10% off to train your asking muscle
The Doorman Fallacy
Never reduce a role to its one obvious function before you cut it
The Eiffel Tower Model
Be the attraction people gather around while a product ecosystem makes the money
The Explore/Exploit Balance
Keep investing in random search even when exploiting works fine
The Filter (Monthly Migration)
Rewrite your open tasks each month and keep only what passes three questions
The Four Types of Products
Build a product ecosystem of gifts, prospect products, core offerings and client products
The Grand Slam Ask
Land the role by pairing relentless persistence with a win-win offer
The Guest House
Treat every emotion as a visitor to welcome, not an identity to become
The Hybrid Creator Flywheel
Fund the business with services, then add zero-marginal-cost products that feed each other
The Ideal Week Calendar
Design an ideal week to aim at, then rebalance toward it
The Information Advantage Path
Monetize the knowledge you take for granted by selling a service to affluent buyers
The More-and-Better Goal Model
Chase more and better at once, and only set goals you actually control
The Octopus Analogy for Building a Team
Cut off each arm you're worst at and replace it with someone better
The Perfect Book Title Formula
Category differentiator times a subtitle that says exactly what the reader gets
The ROI of Free Work
Treat early free projects as ankle weights that pay you in pattern recognition
The Stickiness Test
Judge a new product by frequency of use and reversion, not launch sales
The Temporal Mood Regulation Model of Procrastination
Procrastination is emotion regulation, not time management
The Third Degree Human
Grow on three fronts: civilise the mind, savage the body, build the bank
The Three Buckets for What to Sell
Mine parent trades, past jobs, and interests for the problem you can charge for
The Three Cheap Idea Tests
Validate a business idea for under £100 with an event, a scorecard and a WhatsApp group
The Three Services Every Business Needs
Pick one of content, email capture, or newsletter and sell it to a growing market
The Three Types of Burnout
Diagnose which burnout you have before choosing the fix
The Tombstone Test
Find your purpose by asking what legacy you'd be ashamed of
The UNBLOCK Method
Clear the three blockers behind any task you keep avoiding
The Vendor-to-In-House Playbook
Hire the best vendor, insert an interface hire, then absorb the function in-house
The Ventures Model: Influence for Equity
Turn a personal brand into a portfolio of equity stakes in businesses you accelerate
The "What Would I Want to Watch?" Filter
Run every content and business decision through your own taste as the audience
Thought Defusion (Distancing Language)
Hold a thought at arm's length so it stops running the show
Three Systems of Goal-Setting
Match each goal to an objective, progress or system frame
Traffic Light Check-In
Say red, amber or green to surface how everyone is really doing
Value-First Free Work Outreach
Win access to people you admire by delivering value before asking
Values Check-In
Diagnose misalignment by scoring what matters against how you're living
What's the Worst That Can Happen?
Name the true worst case, then hunt for evidence against imposter feelings
Wheel of Life Mental Health Audit
Score each slice of your life to find the one area to work on next
People in these episodes
Related resources
- $100M Offers
- A Million Miles in a Thousand Years
- Airbnb
- Algorithms to Live By
- Amazon
- Apple
- Apple Pay
- Atomic Habits
- Attached
- Auctioneer
- Audible
- Born Standing Up
- Bose
- Brilliant
- Bullet Journal Method
- BulletJournal.com
- Cambridge
- ChatGPT
- Chess.com
- Crunchbase
- Data Analysis Fundamentals
- Deviate
- Dragon's Den
- Dropbox
- Dune
- Essentially
- Evernote
- Facebook Ads
- Feel-Good Productivity
- Feelings Wheel
- Goldman Sachs
- Google AdSense
- Google Calendar
- Google Docs
- Google Pixel 6a
- Groupon
- Gymshark
- Harry Potter
- Heights
- Homework for Life
- Horizon Forbidden West
- Horizon Zero Dawn
- HostGator
- Hostinger
- How to Win Friends and Influence People
- Huel
- Huel Black Edition
- iTunes Store
- Kajabi
- Kajabi Hero Live
- Key Person of Influence
- Kickstarter
- Kindle
- Lean In
- Leuchtturm1917
- LG Wing
- London
- Loom
- Love Island
- Lululemon
- Netflix
- New York City
- NHS
- Notion
- NutriBullet
- On Writing Well
- Oversubscribed
- Part-Time YouTuber Academy
- Part-Time YouTuber Accelerator
- Part-Time YouTuber Foundations
- PayPal
- Penguin
- Pirelli
- PlayStation 5
- Positioning
- Pret Coffee Subscription
- Procrastination: What It Is, Why It's a Problem, and What You Can Do About It
- PushFit
- r/onebag
- Reality Transurfing
- RentACoder.com
- Roam Research
- S&P 500
- Scientific Thinking
- ScoreApp
- Scorecard Marketing
- Scrivener
- Seeing Like a State
- SendFox
- Sertraline
- Shark Tank
- Sharpie
- Shopify
- Shopify Learn
- Shortform
- Skillshare
- Slack
- Starbucks
- Storyworthy
- Strides
- Teaching as a Subversive Activity
- Tesla
- Tesla Model 3
- The Alignment Problem
- The Bullet Journal Method
- The Espresso Hour
- The Final Empire
- The Happiness Advantage
- The Men, the Mission, and Me
- The New Yorker
- The Pathless Path
- The Psychology of Money
- The Tim Ferriss Show
- Thinking in Code
- TikTok
- Trading 212
- University College London
- Unreasonable Hospitality
- W3Schools
- Wales
- WeWork
- WordPress
- WordPress.org
- World of Warcraft
- World of Warcraft: The Burning Crusade
- Y Combinator Podcast
- Yes Theory
- You Did What?
- YouTube
- YouTube Premium
- YouTube Studio
- YouTuber Academy
- Zoom
- Zotero
Spot an error or want this page removed? Request a correction or removal.