book

You Did What?

By Drayton Bird

1 recommend/use · 1 sourced episode

Every sourced reference

Short attributed excerpts only. Timestamps are approximate.

“what I'm currently listening to is Drayton Bird's book you did what which is his life in direct marketing which is fantastic”

Speaker: Rory Sutherland▶ Watch at ~1:58:00approx.

Hunt for answers at every scale because insight ignores status

Change the felt quality of an experience, not just its measurable quantity

Deliver identical value as a memorable bonus, never a quiet price cut

Never reduce a role to its one obvious function before you cut it

Keep investing in random search even when exploiting works fine

Judge a new product by frequency of use and reversion, not launch sales

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