RecommendsHow To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland
“little listener tip YouTube premium nobody has it but it's the best value thing you've ever buy incredible”
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“little listener tip YouTube premium nobody has it but it's the best value thing you've ever buy incredible”
Hunt for answers at every scale because insight ignores status
Change the felt quality of an experience, not just its measurable quantity
Deliver identical value as a memorable bonus, never a quiet price cut
Never reduce a role to its one obvious function before you cut it
Keep investing in random search even when exploiting works fine
Judge a new product by frequency of use and reversion, not launch sales
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