MentionsHow To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland
“it's rather like the Kindle you know when when the Kindle I naively said oh this is just going to replace books”
← All resourcesproduct
Kindle
By Amazon
3 recommend/use · 4 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“you get it on Kindle or in real life it really helps to see what's being talked about”
“bringing up my Kindle highlights from the book as well”
“it tends to save me a lot of time along with looking at my Kindle highlights.”
Related frameworks
Strategy5 steps
Build One Thing That's Hard to Copy
Give viewers a tangible reason to pick you by owning something rivals can't replicate
Read →
Innovation4 steps
Dare to Be Trivial
Hunt for answers at every scale because insight ignores status
Read →
Finance4 steps
Defining Your Enough
Write an explicit definition of enough so 'more' stops running your life by default
Read →
Marketing4 steps
Engineering Psychological Value
Change the felt quality of an experience, not just its measurable quantity
Read →
Peak Performance5 steps
Follow Energy, Not Money
Optimise for what energises you to find effortless, sustainable output over the long game
Read →
Mindset4 steps
Goals as Lighthouses
Treat goals as navigational markers you steer by, not destinations you must reach
Read →
Mindset4 steps
Metrics as Bumpers, Not the Bowling Ball
Let analytics guide the lane, but never let them replace the eye test
Read →
Marketing5 steps
Salience-Framed Value
Deliver identical value as a memorable bonus, never a quiet price cut
Read →
Productivity5 steps
Ship, Quit, Learn
Run tiny time-boxed experiments designed to quit to discover what energises you
Read →
Productivity6 steps
The A-Roll-First Review Production Pipeline
Brain-dump to script, shoot talking first, then cover with B-roll and one final walkthrough
Read →
Productivity5 steps
The Bullet Journal Method
Rapid-log your life by hand, then reflect to clarify why you do what you do
Read →
Mindset5 steps
The Default Path vs The Pathless Path
Trade the inherited career script for work designed around meaning and energy
Read →
Strategy5 steps
The Doorman Fallacy
Never reduce a role to its one obvious function before you cut it
Read →
Strategy4 steps
The Explore/Exploit Balance
Keep investing in random search even when exploiting works fine
Read →
Productivity5 steps
The Filter (Monthly Migration)
Rewrite your open tasks each month and keep only what passes three questions
Read →
Peak Performance4 steps
The More-and-Better Goal Model
Chase more and better at once, and only set goals you actually control
Read →
Leadership5 steps
The Octopus Analogy for Building a Team
Cut off each arm you're worst at and replace it with someone better
Read →
Entrepreneurship4 steps
The Stickiness Test
Judge a new product by frequency of use and reversion, not launch sales
Read →
Self-Mastery3 steps
The Value-Cost-Trade Decision
Decide any life change by pricing what you value against what it costs
Read →
Marketing4 steps
The "What Would I Want to Watch?" Filter
Run every content and business decision through your own taste as the audience
Read →
People in these episodes
Related resources
- Algorithms to Live By
- Amazon
- Apple
- Apple Pay
- Audible
- Bullet Journal Method
- BulletJournal.com
- Cambridge
- ChatGPT
- Deep Dive with Ali Abdaal
- Dragon's Den
- eBay
- Essentially
- Google Calendar
- Google Pixel 6a
- Gymshark
- Heights
- Homework for Life
- Huel
- Kickstarter
- Leuchtturm1917
- LG Wing
- London
- Netflix
- New York City
- NHS
- Notion
- NutriBullet
- Pret Coffee Subscription
- Roam Research
- Seeing Like a State
- Shark Tank
- Sharpie
- Shopify
- Shortform
- Skillshare
- Slack
- Starbucks
- Storyworthy
- The Alignment Problem
- The Bullet Journal Method
- The Pathless Path
- The School of Greatness
- The Tim Ferriss Show
- TikTok
- Trading 212
- Tuesdays with Morrie
- Unreasonable Hospitality
- Wales
- WeWork
- Y Combinator Podcast
- You Did What?
- YouTube
- YouTube for Beginners
- YouTube Premium
- Zoom
Spot an error or want this page removed? Request a correction or removal.