“notion and things and todoist like they're Evernote they're all a bit like”
Evernote
1 recommend/use · 2 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“I still have the Evernote document from 2012”
Related frameworks
Accountability Over Knowledge
Behavior change is a carrots-and-sticks problem, not an information problem
Assets Over Effort: IP, Media and Tech
Scale on intellectual property, media and technology instead of throwing people at problems
Copy-and-Improve Business Starting
Don't invent; copy what already works and beat it on a specific pain point
Front-End Offer to Liquidate Acquisition Cost
Charge more for a fixed-outcome onboarding to pay back the cost of getting a customer
Key Person of Influence
Become the recognisable face that pulls a business from £10K to £100K a month
LAPS Sales Rhythm
Run a weekly loop of Leads, Appointments, Presentations and Sales
OMV: Origin, Mission, Vision
Ground a business concept in your story, your endgame and today's highest-value act
Paying Down Ignorance Debt
Buy skills, not index funds, when your real problem is earning capacity
Sales as Diagnosis: The Path of Least Resistance
Sell like a doctor by moving people from current reality to desired reality
Sales vs Volume: Escaping the J-Curve
Pick businesses where the sale comes first, not ones that bleed cash before profit
The 0-to-3 Million Revenue Ladder
Match your next business move to the revenue rung you're standing on
The CHAOS Model
Take any idea from zero to £10K a month in four ordered moves
The Charity-First Onboarding Ramp
Deliver free-via-charity first, collect proof, then convert to paid
The Eiffel Tower Model
Be the attraction people gather around while a product ecosystem makes the money
The Four Types of Products
Build a product ecosystem of gifts, prospect products, core offerings and client products
The Three Buckets for What to Sell
Mine parent trades, past jobs, and interests for the problem you can charge for
The Three Cheap Idea Tests
Validate a business idea for under £100 with an event, a scorecard and a WhatsApp group
The Vendor-to-In-House Playbook
Hire the best vendor, insert an interface hire, then absorb the function in-house
The Ventures Model: Influence for Equity
Turn a personal brand into a portfolio of equity stakes in businesses you accelerate
People in these episodes
Related resources
- $100M Offers
- Amazon
- Apple
- Audible
- Bose
- Deep Dive with Ali Abdaal
- Dropbox
- Facebook Ads
- Google AdSense
- Groupon
- Heights
- Huel
- Huel Black Edition
- iTunes Store
- Key Person of Influence
- London
- Notion
- On Writing Well
- Oversubscribed
- PayPal
- Pirelli
- S&P 500
- ScoreApp
- Scorecard Marketing
- Shopify
- Shortform
- TikTok
- Trading 212
- WordPress
- YouTube
- YouTuber Academy
- Zoom
Spot an error or want this page removed? Request a correction or removal.