“the best way to move them to an email list is not to say come join my newsletter”
5 recommend/use · 5 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“who could possibly want to pay me five grand a month to help grow their LinkedIn presence”
“he was doing videos on LinkedIn every single day and just getting new clients”
“message them on LinkedIn I'm launching a family office group”
“We have a a podcast vendor a LinkedIn vendor uh YouTube vendor”
“look on linkedin or look at your schoolmates or look at your teachers or look at your parents”
Related frameworks
Accountability Over Knowledge
Behavior change is a carrots-and-sticks problem, not an information problem
Assets Over Effort: IP, Media and Tech
Scale on intellectual property, media and technology instead of throwing people at problems
Copy-and-Improve Business Starting
Don't invent; copy what already works and beat it on a specific pain point
Front-End Offer to Liquidate Acquisition Cost
Charge more for a fixed-outcome onboarding to pay back the cost of getting a customer
GABY Morning Routine
Start every day with Gratitude, Exercise, Breakfast and You
Key Person of Influence
Become the recognisable face that pulls a business from £10K to £100K a month
LAPS Sales Rhythm
Run a weekly loop of Leads, Appointments, Presentations and Sales
Leaks and Faucets Outreach
Exhaust your warm network before cold, and treat every contact as a lead or a conduit
OMV: Origin, Mission, Vision
Ground a business concept in your story, your endgame and today's highest-value act
Paying Down Ignorance Debt
Buy skills, not index funds, when your real problem is earning capacity
Price the Asset, Not the Time
Sell a library and outcome divorced from hours, and widen the gap between packages
Profession, Obsession, Decompression
Sort your whole life into three no-overlap zones so you can be world-class in more than one
Rock-Bottom Recovery Ladder
Climb out of a low point by stacking small controllable wins
Sales as Diagnosis: The Path of Least Resistance
Sell like a doctor by moving people from current reality to desired reality
Sales vs Volume: Escaping the J-Curve
Pick businesses where the sale comes first, not ones that bleed cash before profit
Sell by Educating: The Problem-Solution Script
Anchor a buyer in their problem first so they pull the solution out of you
The 0-to-3 Million Revenue Ladder
Match your next business move to the revenue rung you're standing on
The 10-Year Rule
Pick one thing and work at it for a decade to reach any level of success
The CHAOS Model
Take any idea from zero to £10K a month in four ordered moves
The Charity-First Onboarding Ramp
Deliver free-via-charity first, collect proof, then convert to paid
The Coffee Challenge
Ask a cashier for 10% off to train your asking muscle
The Eiffel Tower Model
Be the attraction people gather around while a product ecosystem makes the money
The Four Games of Business
Name which game you're actually playing before you optimise the wrong one
The Four Types of Products
Build a product ecosystem of gifts, prospect products, core offerings and client products
The Hybrid Creator Flywheel
Fund the business with services, then add zero-marginal-cost products that feed each other
The Information Advantage Path
Monetize the knowledge you take for granted by selling a service to affluent buyers
The Perfect Book Title Formula
Category differentiator times a subtitle that says exactly what the reader gets
The Personal Success System
Reverse-engineer your proudest wins into one repeatable method you can point at any goal
The ROI of Free Work
Treat early free projects as ankle weights that pay you in pattern recognition
The Single Motivating Phrase
Find the one sentence that actually drives you, then engineer situations that trigger it
The Start-Stop-More-Less Life Audit
Beat addition bias by crossing out two boxes and only subtracting
The Three Buckets for What to Sell
Mine parent trades, past jobs, and interests for the problem you can charge for
The Three Cheap Idea Tests
Validate a business idea for under £100 with an event, a scorecard and a WhatsApp group
The Three Services Every Business Needs
Pick one of content, email capture, or newsletter and sell it to a growing market
The Vendor-to-In-House Playbook
Hire the best vendor, insert an interface hire, then absorb the function in-house
The Ventures Model: Influence for Equity
Turn a personal brand into a portfolio of equity stakes in businesses you accelerate
Three Systems of Goal-Setting
Match each goal to an objective, progress or system frame
Value-First Free Work Outreach
Win access to people you admire by delivering value before asking
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