“that Pi might be like I don't know 20% Apple 20% Tesla”
Apple
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“that Pi might be like I don't know 20% Apple 20% Tesla”
“Steve Jobs carried Apple”
“this guy loves Apple. Oh, he can't stop talking about how much he hates this company.”
Related frameworks
Assets Over Effort: IP, Media and Tech
Scale on intellectual property, media and technology instead of throwing people at problems
Build One Thing That's Hard to Copy
Give viewers a tangible reason to pick you by owning something rivals can't replicate
Byron Katie's Four Questions (The Work)
Interrogate a limiting belief with four questions and a turnaround
Enter the Danger
Flag a hard conversation so it lands as team-first, debate openly, then commit and align
Grieve, Flick the Switch, Reset
Feel the setback fully for a fixed window, then switch to purpose and reset your goals
Key Person of Influence
Become the recognisable face that pulls a business from £10K to £100K a month
LAPS Sales Rhythm
Run a weekly loop of Leads, Appointments, Presentations and Sales
Metrics as Bumpers, Not the Bowling Ball
Let analytics guide the lane, but never let them replace the eye test
Mindfulness as Attention Training
Treat mindfulness as gym for the mind, not indulgent rest
OMV: Origin, Mission, Vision
Ground a business concept in your story, your endgame and today's highest-value act
Poetry and Plumbing
Pair an inspiring never-finished purpose with the daily discipline that walks you toward it
Red Head, Blue Head
Spot your pressure state and use a trigger to switch back to calm and task-focused
Sales as Diagnosis: The Path of Least Resistance
Sell like a doctor by moving people from current reality to desired reality
Sales vs Volume: Escaping the J-Curve
Pick businesses where the sale comes first, not ones that bleed cash before profit
Taking Thoughts to Court (Thought Challenging)
Put a distressing belief on trial and weigh the real evidence
The A-Roll-First Review Production Pipeline
Brain-dump to script, shoot talking first, then cover with B-roll and one final walkthrough
The CHAOS Model
Take any idea from zero to £10K a month in four ordered moves
The Eiffel Tower Model
Be the attraction people gather around while a product ecosystem makes the money
The Four Types of Products
Build a product ecosystem of gifts, prospect products, core offerings and client products
The Ideal Week Calendar
Design an ideal week to aim at, then rebalance toward it
The More-and-Better Goal Model
Chase more and better at once, and only set goals you actually control
The Octopus Analogy for Building a Team
Cut off each arm you're worst at and replace it with someone better
The Three Cheap Idea Tests
Validate a business idea for under £100 with an event, a scorecard and a WhatsApp group
The Three Types of Burnout
Diagnose which burnout you have before choosing the fix
The Ventures Model: Influence for Equity
Turn a personal brand into a portfolio of equity stakes in businesses you accelerate
The "What Would I Want to Watch?" Filter
Run every content and business decision through your own taste as the audience
Thought Defusion (Distancing Language)
Hold a thought at arm's length so it stops running the show
Values Check-In
Diagnose misalignment by scoring what matters against how you're living
People in these episodes
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